Business

July 22, 2020

Not A Marketer, But A Problem Solver

Question: When did you discover that you had a talent for marketing? Answer: I actually don’t think that I have a talent for marketing. I think I have a knack for finding and resolving problems. I’m good with logical solutions. I think people put marketing in a bucket. They say marketing is all about conceptualizing and strategizing. That’s helpful and all but if you don’t have the fundamentality to solve problems, it doesn’t matter what else...

Business

July 21, 2020

6 Tips To Recharge Your Social Media

I’ve been recommending these tips to clients for years. Social media is free. So why not utilize it? If you’re a plumber, electrician, hairstylist, baker, you should be taking advantage of all social media has to offer. No matter your business, you should be maintaining social media. Here are some basic tips for all small to medium-sized businesses. -Start With a Plan It becomes really easy for people to not think about what they post. A...

Business

July 20, 2020

Why Do I Run A Marketing Business?

Question: So did you choose to start a marketing business because you’re a good problem solver? Answer: I’m really good at being a dick. I’m hypercritical. I’m Scottish. I just automatically think “It’s not good enough, and here’s why. Here’s how we fix it.” Coming to America, people talk with a certain amount of fluff. I always hear these happy-go-lucky Americans saying “Hi!!! How are you???” and I respond, “Uh, I don’t know you. Let’s...

Business

July 19, 2020

What Have You Done For Me Lately?

I always think of this Eddie Murphy stand-up where he talks about his wife and how their love is like that 1986 Janet Jackson song. The two have obviously loved each other in the past, but the big question the wife has is the title of that song, “What have you done for me lately?” Meaning really how have you shown me your love? Our clients are only human. They want to know the answer...

Business

July 18, 2020

Dominate Email Marketing

Ask yourself: Who’s buying your stuff and why are they buying it? What is that driver behind their actions? And how can we (the agency) channel more value through (our client) to the end customer? Email marketing is enormous. To most of us, this isn’t headliner news. Unless of course you’ve been frozen in carbonite since the invention of the internet and were only recently awoken (#nevertellmetheodds). Email marketing has gotten a bad reputation in...

Business

July 17, 2020

Entrepreneurship At 8, The Video Shop Years

Although my journey into entrepreneurship and marketing as a career was basically a happy accident, I had already entered that world as a kid and loved it. Let’s turn back the clock to when I was 7 or 8 years old, my dad’s friend owned a video shop. Any of you remember those? R.I.P Blockbuster. This store, however, was a little independent shop instead of a massive chain. Back in the day of the VHS, the video stores...

Business

July 16, 2020

Where’s the Fine Line For Brands

There’s been a debate on ad campaigns in recent years. How far should a brand go to stand out from competitors? How exactly far is too far? Well, I have two examples for you. One good, one bad. And both revolve around soft drinks. There’s a fine line between being edgy and disruptive…to offensive. Being from Scotland, we have a perfect example of how to blur that line and still be popular. There’s a national...

Business

July 15, 2020

Brand Yourself Through Social Media

Presenting a personal brand can be daunting; it’s something that requires a lot of personal reflection, and conscious thought about the messages you want to share. For me, I felt like a clean ‘social slate’ was the best way to proceed. I took a hiatus from posting, to allow myself to consider some important branding questions. What do the people that follow me, want to hear about? How do I use one platform, versus...

Business

July 13, 2020

Reading Materials

Suggested reading materials for blossoming entrepeneurs, according to Forbes Magazine Zero to One All in by Bill Green Tools of Titans by Tim Ferriss Disrupted by Dan Lyons Idea to Execution by Ari Meisel and Nick Sonnenberg Unshakeable by Tony Robbins ...

Business

Mixtape.